The Intuitive Market Study

There are decisions to make. Large chains will spend upwards of $30,000 on data trying to decide which side of the street to place a store. These kinds of decisions are riveting when you are in the middle of them.

You just need to know how the neighborhoods are changing. You really want to present supporting materials. And you need annual updates.

I have included a brochure of convenient maps and data.  These maps can be made on high quality glossy paper, and blown up if you especially like one. What you see on your screen does not do them justice. You can have a custom image developed that would look great on the wall of your place.

Our latest includes ESRI updates, as well as Puerto Rico data, and availability of an annual subscription. Look through our brochure, and feel free to contact us.

presentation 6

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The Supply and Demand of a New Restaurant Concept

I thought I would post my paper on ‘Evaluating Restaurant Opportunities’. It is not meant to be a complete ‘how to’ instruction manual, but it gives some of the flavor of the kind of work this can be. Much thanks to University of Wisconsin Extension Department, ESRI, and the National Restaurant Association.

restaurant supply.demand 7.12

 

Putting a map or presentation online…

These maps can store point and shape layers, as well as the table information corresponding to each point. The presentation being shown has a point layer based on a table of facilities. Clicking on a facility will give you details not shown. We added a drive time radius around one of the facilities, and a competitive analysis model, these are just for demonstration purposes. This online mapping has limitations, but can include a variety of basemaps and point shapes.

You can link to a map stored online. Click here, it will open in a new page.

Our Drive Time Report

This sample is a 3-minute drive time area around a location in St. Louis. The distances are in addition to side street travel and normal traffic.

We will send you a report for any location you choose, by address. This report includes the following:

Age by Income (custom) – Sample St. Louis Drive Time Summary Report (Modern)

Age by Sex (custom) – Sample St. Louis Drive Time Summary Report (Modern)

Demographic and Income Profile (custom) – Sample St. Louis Drive Time Summary Report (Modern)

exec summary (custom) – Sample St. Louis Drive Time Summary Report (Modern)

Housing Report (custom) – Sample St. Louis Drive Time

Market Profile (custom) – Sample St. Louis Drive Time Summary Report (Modern)

Quarterly Demographic Report (custom) – Sample St. Louis Drive Time Summary Report (Modern)

Retail Goods and Services (Custom) – Sample St. Louis Drive Time Summary Report (Modern)

Tapestry Segmentation (custom) – Sample St. Louis Drive Time Summary Report (Modern)

Competition Modeling

This power point illustrates the value of the common competition model. Here we develop a map of a site and it’s competitors, weighting the  region by desirability of one site over another.

Get the Power Point: Equal Competition Areas Mapping

A Sample of our Competitive Drive Time Report

This is one of our Drive Time Reports. The areas in the yellow rings are 3 minutes away, plus traffic and side streets. The areas in the red are 10 minutes away. Notice how the rings are irregular. Drive times are calculated based on mean travel times on the main roadway from any place in the ring to the destination, plus side street travel and traffic.

These two competitors are in different towns, so it comes as no surprise that their territories do not overlap. Business people love to visualize their territories and competition this way. We can integrate consumption, demographic, and even profession and lifestyle data into territory maps.

Two rival wine tasting stores in the Napa Valley. This drive time report indicates their level of direct competition.

Our Drive Time Report includes:

Executive Summary
Housing Profile
Market Profile
Retail Goods and Services Expenditures
Lifestyle (Tapestry Segmentation) Report
Demographic and Income Report
Age by Sex Profile
Age by Income Profile

 

All data is collected for the highlighted area within a certain number of minutes of driving time from the address or intersection you give us.

Case Study: Phoenix Assisted Living Facilities Competition-at-a-Glance

These kind of studies are fascinating in map form. Reports can never capture the imagination like a well chosen image. Anyone making a buying decision will be riveted by the story being told by this picture.

 

Factors that are important in the choice of an assisted Living Facility for a family include:

Race

Socioeconomic Class

Whether it is a convenient drive for some of the family members

Distance to hospitals

Variables of Interest to the Assisted Living Facility Owner might include:

 

Distance to other facilities.

Distance to hospitals

Distance to rehabs

Number of seniors in the vicinity

These variables are best observed in map form.

The large yellow area is the convenient drive time around a large Assisted Living Facility. The other symbols are the competition and shopping centers.

The square blue symbols are the large ALF’s, capacity 11+. The triangles are ALF’s capacity 10, and the small circles are smaller Group Homes. The yellow circles around the cap.10 ALF’s are 1/4 mile rings.

 

A Few Questions We Have Helped Our Clients Answer:

Where can we position our new facility to best serve the kind of family we are looking for?

Which sites/properties best satisfy our criteria?

How will the demographics of the area change over the next 5 years?

How much can I learn about my target families?

Where can we position our new facility to best serve the kind of family we are looking for?

Which sites/properties best satisfy our criteria?

How will the demographics of the area change over the next 5 years?

How much can I learn about my target families?